The brief was straightforward - adidas were giving away seats to the sold out UEFA Europa League final in Amsterdam and wanted a Facebook post to promote the giveaway.
We thought it would be far more entertaining to turn the giveaway into an Amsterdam-wide social media scavenger hunt for frantic football fans.
Taking actual seats from Ajax stadium, we placed them around Amsterdam and teased their locations with cryptic clues. First to upload pics of themselves in the seats won real seats to the final.