I love finding creative opportunities in the most straightforward of jobs.
The original brief that spawned this project was to create a festive eDM from Mazda Australia wishing its owner database a Merry Christmas.
We wanted to give Mazda owners an incentive to open that email and stand out in a spammy onslaught of branded Christmas communications.
So, we dreamt up a simple yet addictive Christmas-themed video game starring the iconic Mazda MX-5. The game was also shareable, creating additional organic exposure for the brand.
Here’s a little vid of the gameplay in action recorded from the desktop version: