MAZDA CHRISTMAS VIDEO GAME

I love finding creative opportunities in the most straightforward of jobs.

The original brief that spawned this project was to create a festive eDM from Mazda Australia wishing its owner database a Merry Christmas. 

We wanted to give Mazda owners an incentive to open that email and stand out in a spammy onslaught of branded Christmas communications.

So, we dreamt up a simple yet addictive Christmas-themed video game starring the iconic Mazda MX-5. The game was also shareable, creating additional organic exposure for the brand. 

Here’s a little vid of the gameplay in action recorded from the desktop version: