WINNER 2015 APAC EFFIES BRONZE AWARD FOR YOUTH MARKETING
VICTORIAN GOVERNMENT, DEPT. OF HEALTH
'WHAT ARE YOU DOING ON ICE?'
In 2014 we created an awareness campaign to warn 18-25 year-old Victorians about the dangers of the drug 'ice', by showing them how addictive the drug is and how quickly it can affect their lives and the lives of those around them.
A month into the campaign:
* There had been an 18% rise in calls to DirectLine, Turning Point’s 24/7 counselling hotline, information and referral service
* Self Help Addiction Resource Centre’s family drug help service had reported a 30% increase in inquiries
* The Australian Drug Foundation’s DrugInfo service experienced a six-fold increase in requests for information about ice