This campaign celebrating 40 years of Mazda's iconic 3 series hatchbacks was originally briefed for TV, but owing to the nostalgic nature of the milestone and the brand's highly engaged social media following, we instead created a 10-part throwback social media series to engage with past and present Mazda drivers. The levels of engagement were unlike the brand had ever experienced before, with people sharing endless memories and experiences with the brand's beloved small cars.
Here are my 3 favourite vids from the series:
